Molton Brown – Bluebell & Wild Strawberry Eau de Parfum
From the mind of Senior Perfumer Véronique Nyberg, this fragrance captures the essence of springtime — a season she associates with renewal, movement and creative energy. Inspired by walks in nature, it draws on Nyberg’s memories of a childhood spent in the Alpine woods near Alpes-de-Haute-Provence in France, where the gradual arrival of spring unfolds at the heart of the composition. “Walking in nature allows me to feel grounded and rested, opening my mind to be creatively inspired and energised,” says Nyberg. [PARA] “I wanted to create a highly contrasted fragrance that reflects the energy I feel in the forest. The vivid colours of tiny flowers scattered across the green forest floor are incredible, and I wanted to translate that sensation into scent. Spring is the perfect moment.” [PARA] Fragrance Profile:
Top Notes: Blackberries, Wild Strawberries, Bergamot, Galbanum.
Heart Notes: Bluebell, Violet Leaves, Tuberose, Lily of the Valley (May Lily).
Base Notes: Marine Woods, Sandalwood, White Woods, Amber Accord.
Boadicea The Victorious – Lannosea
Lannosea is a perfume of dazzling solar contrasts; citrus exuberance blends with the depths of a golden harvest. Created by Céline Herbette, a perfumer at CPL Aromas, Lannosea illuminates the dark. A delicious twist of citrus with gourmand fruits and floral notes. [PARA] A veil of atmospheric smoke (AromaFusion) and the uplifting mint-green vibe of Litsea Cubeba meet woods and swirling coffee, lending longevity and balance between the beautiful counterpointing of olfactive forces. A distinctive sun-kissed Lemon Confit accord is exalted by the delicacy of Wild Elderflower (AromaSpace), both strands revitalising and persuasive in their combination of zest and a hint of salted ozonics. [PARA] Delicious Kholas dates deliver a buttered caramel chewiness while rum adds a vanillic, aged booziness tinted with sparkling pink pepper and tart bergamot. Litsea Cubeba is said to promote physical relaxation and mental wellbeing with its grassy brightness and hint of bruised lemongrass. A coffee note (AromaSpace) layers in addictive smoothness while indolic Orange Blossom mixes with the resinous terpenes of fir balsam over leathered woods.
Cerruti – Vivo 1881
Cerruti VIVO marks a bold new chapter for Cerruti 1881, born from a breakthrough idea that feels unmistakably relevant to today. At its heart, VIVO introduces a vibrant amber fougère crafted to appeal to a younger generation. Its name, meaning “alive” in Italian, is translated into eighteen languages across the bottle, celebrating the diversity and cultural richness of the modern world we live in. [PARA] The fragrance opens with an energetic hit of crisp apple and zesty ginger, lifted by fresh cardamom and pink pepper for an immediate sense of vitality and movement. The heart reveals an unexpected blend of rum and sesame absolute, adding depth, texture and personality, softened by the warm, aromatic nuances of tagetes. [PARA] As the scent settles, Haitian vetiver, saffron and ambroxan come together to deliver a confident, sensual trail that lasts on the skin. VIVO comes in an innovative, tactile bottle where interaction is central to the experience: by aligning the vertical V with the iconic 1881, customers quite literally break the code to access the fragrance. Finished with a brushed steel blue cap and a flash of neon orange gloss, the design feels bold, striking and subversive, overall.
Burberry – Goddess Parfum
A new chapter of fragrance intensity within the Burberry Goddess fragrance story. A celebration of the strength, confidence and kindness within. [PARA] Created by renowned perfumer Amandine Clerc-Marie, the new Parfum introduces unexpected twists. ‘I amplified the power and sensuality of the three signature vanilla accords at the heart of the Goddess fragrance,’ says Clerc-Marie, who also included a surprising soft suede accent at the base–evoking the generous warmth and sensuality of the fabric. [PARA] At the top sits a vibrant raspberry accord, sharp but not cutting, which is paired with aromatic lavender essence for balance. It’s a radiant way into the sensuous heart of the fragrance: the signature trio of vanillas – infusion, caviar and absolute. At the base is the suede, bringing warmth, sensuality and texture. [PARA] ‘This new fragrance speaks of transformation and the feminine energy within everywoman. It’s self-assured, deep, and vibrant, a harmonious blend of sophistication and sensuality,’ adds Amandine Clerc-Marie, perfumer. ‘It is a tribute to the Goddess within every woman, celebrating her strength, grace, and allure.’
Burberry – Her Eau de Parfum Intense
Burberry Her Eau de Parfum Intense – A vibrant, gourmand fragrance with a British twist, Her Eau de Parfum Intense is a fragrance for women who live life to the fullest. Its bolder scent captures an even more intense character, encouraging wearers to be daring, confident and free-spirited. [PARA] A new addition to the Burberry Her family, Her Eau de Parfum Intense amplifies Her’s signature scent with fruity notes of wild strawberry and orange blossom accord, rounded with warm ambery wood. [PARA] Burberry’s iconic Her Eau de Parfum Intense comes in a new design of a deeper lacquered matte pink, representing the intensity and femininity of the fragrance.
Chloé – ATELIER DES FLEURS CEDRUS INTENSE
In 2019 for Atelier des Fleurs, perfumer Quentin Bisch created a unique fragrance inspired by the idea of a bouquet of woods. From a melding of cedar, vetiver and sandalwood, Cedrus came to be. Cedar let itself be discovered anew, appearing in all its complexity by exuding its tender, ambery facets. Cedrus quickly became the most iconic scent in the range. [PARA] In 2025 Chloé reinvents this emblematic fragrance by offering it a new dimension. Cedrus Intense enters the scene, paying a powerful tribute to the unique olfactory signature of Cedrus. This creation stems from a bond of affinity with a second perfumer, as Quentin Bisch and Louise Turner have joined forces exclusively to recompose the original accord and bestow cedar with all its intensity. [PARA] The fragrance’s three core woods have evolved, with Cedrus Intense marrying together Chinese cedar, Indian sand vetiver and Australian sandalwood. Each of these varieties unveils unexpected facets, instilling the composition with their force of character. Exceptionally high concentrations of noble materials, assertive notes that merge and collide with one another… Cedrus Intense is a fragrance with multiple surprising dimensions, all in line with free, instinctive, confident femininity.
Chloé – LE PARFUM
With each new Chloé fragrance, the emblematic rose, an unexpected, undone floral note that remains a cult favourite, is amplified by intense overload accords, revealing a complexity that is singular, feminine and sensual. The new Chloé Le Parfum is the most powerful yet, charged by a powerful overdose of orange blossom — intensely enveloping — that enriches the rose. [PARA] For the first time, notes of an overload of orange blossom, heady, sun-ripened and cut by a soft, citrus, intertwines with those of the unique rose — unconventional, contemporary, and fresh — far from powdery. They come together in a floral explosion alongside an accord of tonka bean and vanilla that combine to create an amber back note that lingers long afterwards in a sensual finish. Warm, powerful, and seductive, Le Parfum is addictive without being saccharine. [PARA] “With Chloé Le Parfum, I wanted to combine my father’s heritage with my own vision, enhancing Chloé’s emblematic rose with an addictive sensuality through orange blossom and vanilla floral notes,” says Perfumer Romain Almairac. [PARA] In the campaign, four inspiring women embody the instinctive and true-to-self Chloé woman. Independent and unbound by convention, these women appear carefree, self-determined, joyful.
Gucci – Flora Gorgeous Gardenia Eau de Parfum Intense
New Gucci Flora Gorgeous Gardenia Eau de Parfum Intense. A harmonious blend of elegance and boldness. Imparting unfiltered joy, Gucci Flora Gorgeous Gardenia Eau de Parfum Intense enhances the floral freshness of the Gardenia flower with a rich, woody power. [PARA] Embodied by one of the most fearless artists and cultural icons of our era, Miley Cyrus brings her free-spirited nature and creative versatility to Gucci Flora Gorgeous Gardenia Intense, which marks the most intense expression of the Flora collection yet. [PARA] A reinterpretation of Gucci Flora Gorgeous Gardenia EDP, the new creation magnifies the Gardenia notes of the original scent. Now enriched with a deeper woody character, the fragrance embraces the radiance of flowers. This Floral Woody Gourmand fragrance owes its blissful allure to master perfumer Honorine Blanc. [PARA] This new expression of Flora’s signature scent unveils a multi-faceted journey. Lively Mandarin Essence ignites the senses while a radiant brightness leads into the fragrance’s heart where Gardenia Accord entwines with Hedione, creating a beautiful burst of floral notes. Enhancing this sensuality even further, Sandalwood Essence lends a woody intensity. The result is a long-lasting fragrance, perfect for infusing.
Parfums Christian Dior – Miss Dior Essence
Miss Dior Essence, an addictive chypre [PARA] A symbol of a powerful and magnetic femininity imagined by Francis Kurkdjian, Dior Perfume Creative Director, Miss Dior Essence expresses its intensity through a high concentration and a trail saturated with colour, featuring gourmand and sensual accords. [PARA] Miss Dior Essence is both surprising and captivating: a succulent blackberry and elderflower accord elevates a wildly luxurious jasmine bouquet. [PARA] Grounded in dense, enveloping woody oak accords, this playful chypre is an ode to femininity, resonating like a bold brushstroke on an olfactory floral canvas. [PARA] Paying homage to its origins, the elegant Miss Dior Essence bottle with its frosted houndstooth motif and black gros grain dagger bow atop an exquisite glass is the most luxurious and elevate bottle in the industry.
KAYALI – Mona Kattan
Since it’s inception in 2018, founder & beauty mogul, Mona Kattan has taken KAYALI from a homegrown brand to one of the most beloved fragrance brands globally. Inspired by her Middle Eastern heritage & the art of layering fragrances, Mona has launched 33 fragrances across a wide spectrum of olfactive families in just 7 years, building a global brand with a community of over 7 million followers who are encouraged to “unlock their imagination” through the power of scent. Through the global partnership with Sephora, KAYALI has a retail presence across more than 3,000 doors worldwide. Through education, eventing, & a community first-approach, KAYALI fragrances reflect Mona’s vision of scent as a multi-sensory expression of emotion, memory, and mood, experienced as acts of self-love. This philosophy came to life with the launch of KAYALI’s Freedom Collection, a deeply personal milestone inspired by Mona’s journey into independence and creative ownership. Built around four musk fragrances, the collection celebrated self-expression & individuality, inviting people to wear scent on their own terms and find their light through layering. Beyond innovation, Mona expanded KAYALI’s purpose through KAYALI Cares, launched in January 2026.